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Core Value #7: To be a respected organization that gives a damn about the rider, the team, and the brand

Powersports Business: Texas Harley-Davidson celebrates grand openin

Adam Smith's Texas Harley-Davidson in Bedford, Texas, kicked off the grand opening of its new 72,000-plus square-foot store with a massive three-day-long celebration.

Star telegram: New Harley-Davidson store opens in Bedford


Harley fans were in hog heaven Friday, revving up their engines in the parking lot of Adam Smith’s Texas Harley-Davidson dealership during its grand-opening celebration.

longview news journal: New owner of Harley shops in Longview, Nacogdoches has big plans

As he takes over the Harley Shop in Longview, its new owner is mapping out a path for growth for the 35-year-old dealership. Adam Smith’s plans includes a new name, new location, a larger facility and increased employment.


powersports business: Power 50 dealer group adds third store

Adam Smith’s Calculated Risk Group, which currently owns and manages Adam Smith’s Texas Harley-Davidson in Bedford and Adam Smith’s Texoma Harley-Davidson in Sherman, is returning to Waco with the reacquisition of Harley-Davidson of Waco. The 26,845-square-foot store is located at 4201 S. Jack Kultgen Expy. in Waco and serves riders in Waco as well as surrounding cities such as Hillsboro, West, Gatesville and Cleburne.


powersports business: Changing culture leads to growth at Adam Smith’s dealerships

When Neil Noble presented 2013 goals to the staff at the two dealerships for which he serves as general manager, half of the group thought he was a little crazy. Noble, who had joined Adam Smith’s Texas Harley-Davidson and Texoma Harley-Davidson less than a year prior, had a vision for where sales could be, but he needed the staff to join him in his pursuit.


D Magazine: How Bedford Got High on the Hog

Adam Smith doesn’t like the idea that he’s a salesman, even though his Bedford Harley-Davidson shop moves more hogs than about 98 percent of the other licensed dealerships in the country. The word “sell” makes him recoil.

“If you help someone to buy, they will never feel sold,” he says. “So take ‘selling’ out of your mind.