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Calculated Risk encompasses the Texas-based Adam Smith family of dealerships. The six Harley-Davidson stores cover north, central and east Texas and include Calculated Risk’s flagship destination location, Texas Harley-Davidson, which is the state’s largest Harley-Davidson dealership. Lucky Penny Cycles in Bedford is the first of several shops specializing in used motorcycles.

“You’ll never ride alone” is the trademarked slogan you’ll hear in every Calculated Risk Harley-Davidson store. But it’s more than a tagline; it crosses all facets of our business philosophy. Whether you’re a community rider seeking a home base, a professional seeking a long-term career opportunity, an owner looking for real estate development expertise or a potential business partner seeking new opportunities, this is a group ride. 

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Adam Smith

President & Owner, Calculated Risk

2018 Harley-Davidson Dealership Advisory Council President

What We Do

Calculated Risk is an investment company that owns and manages six Harley-Davidson dealerships and has launched the Lucky Penny Cycles pre-owned motorcycle brand. Calculated Risk also offers comprehensive dealership consulting, real estate investment and development expertise, and talent development services.

We are Calculated Risk

We are Calculated Risk​

Calculated Risk is an investment company that owns and manages six Harley-Davidson dealerships and has launched the Lucky Penny Cycles pre-owned motorcycle brand. Calculated Risk also offers comprehensive dealership consulting, real estate investment and development expertise, and talent development services.

What We Do

Calculated Risk encompasses the Texas-based Adam Smith family of dealerships. The six Harley-Davidson stores cover north, central and east Texas and include Calculated Risk’s flagship destination location, Texas Harley-Davidson, which is the state’s largest Harley-Davidson dealership. Lucky Penny Cycles in Bedford is the first of several shops specializing in used motorcycles.

 “You’ll never ride alone” is the trademarked slogan you’ll hear in every Calculated Risk Harley-Davidson store. But it’s more than a tagline; it crosses all facets of our business philosophy. Whether you’re a community rider seeking a home base, a professional seeking a long-term career opportunity, an owner looking for real estate development expertise or a potential business partner seeking new opportunities, this is a group ride. 

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