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calculated risk
Motorcycle Group

We take the FUN business seriously

 
Texas Harley-Davidson

Texas Harley-Davidson

Bedford, TX
texasharley.com
Get Directions

 

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Texoma Harley-Davidson

Sherman, TX
texomahd.com
Get Directions

 

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Harley-Davidson of Waco

Waco, TX
hdwaco.com
Get Directions

 

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Roughneck Harley-Davidson

Longview, TX
roughneckharley.com
Get Directions

 

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Lumberjack Harley-Davidson

Nacogdoches, TX
lumberjackhd.com
Get Directions

 

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Texarkana Harley-Davidson

Texarkana, TX
texarkanaharley.com
Get Directions

 

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Lucky Penny Cycles

Bedford, TX
luckypennycycles.com
Get Directions

 
 

Our Team

The brains behind Calculated Risk Motorcycle Group

 
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Adam Smith

Owner

Neil - Everyday Casual Hero.jpg

Neil noble

Everyday Casual Hero 

Jason - Bad Mother Funster.jpg

Jason bremer

Bad Mother Funster

Jeff Soldner - CFO.jpg

Jeff soldner

Chief Financial Officer

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sarah oakley

Marketing Director

randy courtney

Service Director

amy brady

Executive Assistant

Owners Adam Smith and Neil Noble photographed with Mayor Jim Griffin and Harley-Davidson executive Christian Walters

Owners Adam Smith and Neil Noble photographed with Mayor Jim Griffin and Harley-Davidson executive Christian Walters

About

Calculated Risk Motorcycle Group is the management team for the Adam Smith Harley-Davidson family, which now covers 7 locations over North, Central and East Texas; Texas Harley-Davidson - Bedford, TX, Texoma Harley-Davidson - Sherman, TX, Harley-Davidson of Waco - Waco, TX, Roughneck Harley-Davidson - Longview, TX, Lumberjack Harley-Davidson - Nacagdoches, TX, Texarkana Harley-Davidson - Texarkana, TX, and Lucky Penny Cycles - Bedford, TX.

 

Adam Smith and Harley-Davidson:

 

Adam learned to ride a motorcycle before he learned to ride a bicycle. A 50cc mini bike and a crosstie is all he needed to get started. To date, Adam has ridden over a quarter of a million miles across the US, including scenic rides through Alaska, Sturgis, Daytona, and more.

Adam has a growing collection of antique Harley-Davidson motorcycles that you can see displayed at the dealership.

 

Adam was born and raised in the DFW area. After a brief stint in the bicycle industry, Adam joined the Harley-Davidson motorcycle business in 1991. In 1996, Adam opened his first Harley-Davidson dealership in Grand Prairie, TX making him the youngest person to own and operate a Harley-Davidson dealership at the age of 22.

 

Check out our latest accomplishments:

  • Multiple Bar & Shield Awards
  • #1 Harley-Davidson dealership in Texas
  • Involved in multiple dealer advisory councils
  • Instructed H.D.U courses


Enough about us, let’s talk about you. . .

Core values

 
 
 

who is talking about us?

Core Value #7: To be a respected organization that gives a damn about the rider, the team, and the brand

Powersports Business: Texas Harley-Davidson celebrates grand openin

Adam Smith's Texas Harley-Davidson in Bedford, Texas, kicked off the grand opening of its new 72,000-plus square-foot store with a massive three-day-long celebration.

Star telegram: New Harley-Davidson store opens in Bedford

BEDFORD

Harley fans were in hog heaven Friday, revving up their engines in the parking lot of Adam Smith’s Texas Harley-Davidson dealership during its grand-opening celebration.

longview news journal: New owner of Harley shops in Longview, Nacogdoches has big plans

As he takes over the Harley Shop in Longview, its new owner is mapping out a path for growth for the 35-year-old dealership. Adam Smith’s plans includes a new name, new location, a larger facility and increased employment.

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powersports business: Power 50 dealer group adds third store

Adam Smith’s Calculated Risk Group, which currently owns and manages Adam Smith’s Texas Harley-Davidson in Bedford and Adam Smith’s Texoma Harley-Davidson in Sherman, is returning to Waco with the reacquisition of Harley-Davidson of Waco. The 26,845-square-foot store is located at 4201 S. Jack Kultgen Expy. in Waco and serves riders in Waco as well as surrounding cities such as Hillsboro, West, Gatesville and Cleburne.

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powersports business: Changing culture leads to growth at Adam Smith’s dealerships

When Neil Noble presented 2013 goals to the staff at the two dealerships for which he serves as general manager, half of the group thought he was a little crazy. Noble, who had joined Adam Smith’s Texas Harley-Davidson and Texoma Harley-Davidson less than a year prior, had a vision for where sales could be, but he needed the staff to join him in his pursuit.

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D Magazine: How Bedford Got High on the Hog

Adam Smith doesn’t like the idea that he’s a salesman, even though his Bedford Harley-Davidson shop moves more hogs than about 98 percent of the other licensed dealerships in the country. The word “sell” makes him recoil.

“If you help someone to buy, they will never feel sold,” he says. “So take ‘selling’ out of your mind. 

join our team

Are you looking to surround yourself with top talent and training programs to accelerate your career? Let's talk!

 
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Our Office

1921 Shoalmont Rd
Bedford, TX 76021